2025 Strategic Guide to the Fertility Supplement Market – Forecasts and Business Use Cases

 For business leaders, corporate strategists, and growth-focused teams – this report delivers deep market intelligence, forecasts, segmentation, and competitor insights to guide your decisions through 2034.

What is the projected market size of the fertility supplement industry, and what is its expected CAGR?

The fertility supplement market size has grown strongly in recent years. It will grow from $1.79 billion in 2024 to $1.94 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to rising healthcare costs, rising trend of women delaying pregnancies, growing popularity of customized nutrition, increasing demand for natural products and rising demand for organic supplements.

The fertility supplement market size is expected to see strong growth in the next few years. It will grow to $2.63 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to increasing incidence of infertility, increasing demand for natural ingredients, increasing alcohol consumption and smoking, increasing number of obese people, increasing stress levels. Major trends in the forecast period include integration of telehealth, strategic collabration, specialized supplements, advanced gentic testing, advancements in medical technology.

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What external factors are influencing the fertility supplement market’s growth momentum?

The increasing prevalence of infertility is expected to propel the growth of the fertility supplement market going forward. Infertility is the inability to conceive after one year of regular, unprotected intercourse or the inability to carry a pregnancy to term. Increasing infertility is driven by factors such as delayed childbearing, lifestyle changes, environmental toxins, rising obesity, and higher stress levels. Fertility supplements are required for treating infertility as they provide essential vitamins, minerals, and nutrients that support reproductive health, hormone balance, and overall fertility function. For instance, in July 2024, according to the Human Fertilization and Embryology Authority, a UK-based non-departmental public body of the Department of Health and Social Care, licensed fertility clinics in the UK performed nearly 77,000 fresh and frozen embryo transfer IVF cycles for 52,500 patients in 2022. Over 90% of these patients underwent treatment with a partner, involving approximately 100,000 individuals in total. Therefore, the increasing prevalence of infertility drives the growth of the fertility supplement market.

What are the major market segments driving the growth of the fertility supplement industry?

The fertility supplement market covered in this report is segmented –

1) By Product: Tablets, Capsules, Powders, Liquids, Soft Gels, Other Products

2) By Ingredient Type: Natural, Synthetic Or Blend Of Natural And Synthetic

3) By Distribution Channel: Over-The-Counter, Prescribed, Other Distribution Channels

4) By End Use: Men, Women

Subsegments:

1) By Tablets: Standard Tablets, Effervescent Tablets

2) By Capsules: Gelatin Capsules, Vegetarian Capsules

3) By Powders: Drink Mix Powders, Nutritional Powders

4) By Liquids: Oral Liquid Supplements, Liquid Drops

5) By Soft Gels: Standard Soft Gels, High-Absorption Soft Gels

6) By Other Products: Chewable Supplements, Gummy Supplements

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What are the top market trends driving innovation in the fertility supplement industry?

Major companies operating in the fertility supplement market are focusing on developing personalized products, such as natural fertility supplements, to offer a holistic approach to enhancing reproductive health using plant-based ingredients and essential nutrients, with fewer synthetic chemicals and potential side effects compared to conventional treatments. Natural fertility supplements are dietary products made from plant-based ingredients, vitamins, and minerals that aim to enhance reproductive health and improve fertility by supporting hormonal balance, egg quality, and overall reproductive function. For instance, in November 2024, Nestlé, a Switzerland-based health and wellness company, launched the Materna Pre and Materna Nausea solutions. The Materna range has expanded with two new products designed to support women’s fertility and alleviate common pregnancy-related symptoms, such as nausea and vomiting. By incorporating natural ginger and vitamin B6, the new Materna Nausea product is scientifically proven to reduce the severity of nausea and vomiting during pregnancy. This expansion reflects Materna’s commitment to providing women with tailored, science-based nutritional solutions that support them before conception, throughout pregnancy, and after childbirth, ultimately aiming to improve health outcomes for both mothers and their babies.

Who are the key market players contributing to the growth of the fertility supplement industry?

Major companies operating in the fertility supplement market are GNC Holdings LLC, Bharat Serums And Vaccines Limited, Orthomol Holding, Vitabiotics Ltd., TTK Healthcare Ltd., FUJIFILM Irvine Scientific, Lenus Pharma GesmbH, Innovamed Ltd., AdvaCare Pharma, Prega News, Theralogix LLC, Fairhaven Health LLC, Coast Science LLC, Bionova Inc., Extreme V Inc., Crown Fertility, YadTech Inc., Xena Bio Herbals Pvt. Ltd., Pillar Healthcare Ltd., Zenith Nutrition Co, Amitamin, Eu Natural Inc., Proxeed, Fairhaven Health LLC, Babystart Ltd.

Which regions are leading the growth of the fertility supplement market globally?

North America was the largest region in the fertility supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fertility supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Fertility Supplement Market Report to Drive Business Results?

This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:

• Time market entry or expansion using growth forecasts and CAGR trends.

• Develop competitive products by tracking key technology shifts and user preferences.

• Tailor regional strategies with in-depth geographic data and local market dynamics.

• Benchmark and plan partnerships using competitive landscape insights.

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