Insightful Digital Insomnia Therapeutics Market Report 2025 – For Product, Marketing, and Strategy Teams

 This report is designed for companies and decision-makers seeking actionable insights on market size, growth, trends, and competitive strategies to drive expansion and success in the Digital Insomnia Therapeutics industry.

How has the digital insomnia therapeutics market size changed in recent years, and what is the outlook ahead?

The digital insomnia therapeutics market size has grown strongly in recent years. It will grow from $3.27 billion in 2024 to $3.49 billion in 2025 at a compound annual growth rate (CAGR) of 6.64%. The growth in the historic period can be attributed to increased focus on sleep disorder education, growth in cross-platform compatibility, growth in eco-friendly devices, growth in sustainable digital therapeutics options, and rising focus on mental health.

The digital insomnia therapeutics market size is expected to see strong growth in the next few years. It will grow to $4.47 billion in 2029 at a compound annual growth rate (CAGR) of 6.38%. The growth in the forecast period can be attributed to the adoption of virtual reality for sleep therapy, emphasis on user-friendly interfaces, an increase in investment in sleep research, the expansion of voice-assisted sleep therapeutics, and the adoption of hybrid sleep treatment models. Major trends in the forecast period include technological advancements in digital health, integration of cognitive behavioral therapy, AI and machine learning for treatment optimization, integration with other health apps, and development of multilingual platforms.

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What are the top economic and technological drivers pushing digital insomnia therapeutics market growth?

The rising adoption of digital health is expected to propel the digital insomnia therapeutics market going forward. Digital health refers to the use of digital technologies, tools, and platforms to enhance healthcare delivery, improve patient outcomes, and empower individuals to manage their health effectively. The adoption of digital health is rising due to factors such as increasing demand for accessible and cost-effective healthcare solutions, the growing prevalence of chronic diseases, heightened awareness of preventive care, and the expansion of telehealth services. Digital insomnia therapeutics contribute to digital health by providing technology-driven solutions, such as mobile apps and wearable devices, to monitor, diagnose, and manage sleep disorders, promoting better overall health outcomes and integration with broader healthcare systems. For instance, in February 2024, according to Rock Health, a US-based corporation, in our 2022 survey, 80% of respondents reported having used telemedicine at some point in their lives, marking an 8-percentage-point increase from 72% in 2021. Therefore, the rise in the adoption of digital health is driving the growth of the digital insomnia therapeutics market.

How is the digital insomnia therapeutics market segmented by product, application, and end-user?

The digital insomnia therapeutics market covered in this report is segmented –

1) By Type: Sleep Tracking Apps, Relaxation And Meditation Apps, Cognitive-Behavioral Therapy For Insomnia (CBT-I), Wearable Devices, Other Types

2) By Distribution Channel: Hospital Pharmacies, Retail Pharmacies, Other Distribution Channels

3) By Applications: Medical, Household

Subsegments:

1) By Sleep Tracking Apps: Basic Sleep Monitoring Apps, Advanced Sleep Monitoring Apps, Smart Alarm Apps

2) By Relaxation And Meditation Apps: Guided Meditation Apps, Breathing Exercise Apps, Sleep-Inducing Music Apps

3) By Cognitive-Behavioral Therapy For Insomnia (CBT-I): Digital CBT-I Programs, CBT-I Mobile Apps, Online CBT-I Therapy Platforms

4) By Wearable Devices: Sleep-Tracking Wearables, Smartwatches With Sleep Tracking, Wearable Devices With Biofeedback For Insomnia

5) By Other Types: Virtual Reality (VR) Therapy For Insomnia, Biofeedback Devices, Transcranial Magnetic Stimulation (TMS) Devices For Sleep

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What evolving trends are creating new opportunities in the digital insomnia therapeutics market?

Major companies operating in the digital insomnia therapeutics market are focusing on developing advanced solutions such as software-based mobile apps to provide personalized, accessible, and cost-effective treatment options for managing insomnia. A software-based mobile app refers to a digital application designed for smartphones or tablets that helps manage insomnia through features like sleep tracking, relaxation exercises, cognitive behavioral therapy, and personalized sleep recommendations. For instance, in August 2024, Big Health Inc., a US-based mental health services company, announced the United States Food and Drug Administration approval for SleepioRx for the treatment of adults' chronic insomnia as a supplement to standard care. SleepioRx is intended for the treatment of chronic insomnia and insomnia disorder as an adjunct to usual care in adults over 18. It delivers evidence-based techniques that target the cognitive and behavioral factors that maintain chronic insomnia and sleep problems.

Which leading companies are dominating the digital insomnia therapeutics market landscape?

Major companies operating in the digital insomnia therapeutics market are Pear Therapeutics Inc., Zuellig Pharma Holdings Limited, Calm.com Inc., Headspace Inc., Big Health Inc., Click Therapeutics Inc., Silvercloud Health Limited, Nox Health Group Inc., OPTT Inc., Curve Health Inc., Bodymatter Inc., Sana Health Group, SleepCogni Limited, Stellar Sleep, Somnus Therapeutics Inc., SleepScore Labs, HoneyNaps USA Inc., Sliiip, Neurovalens Ltd., WELT Corp

Which geographic areas are expected to offer the highest growth opportunities in thedigital insomnia therapeutics market?

North America was the largest region in the digital insomnia therapeutics market in 2024. The regions covered in the digital insomnia therapeutics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Digital Insomnia Therapeutics Market Report to Drive Business Results?

This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:

• Time market entry or expansion using growth forecasts and CAGR trends.

• Develop competitive products by tracking key technology shifts and user preferences.

• Tailor regional strategies with in-depth geographic data and local market dynamics.

• Benchmark and plan partnerships using competitive landscape insights.

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