Personalized Nutrition & Supplements Market 2025 – Strategic Intelligence for HealthTech Leaders

 For business leaders, corporate strategists, and growth-focused teams – this report delivers deep market intelligence, forecasts, segmentation, and competitor insights to guide your decisions through 2034.

How has the personalized nutrition and supplements grown historically, and what trends indicate future expansion?
The personalized nutrition and supplements market size has grown rapidly in recent years. It will grow from $11.89 billion in 2024 to $13.49 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth in the historic period can be attributed to rise in chronic lifestyle diseases, increasing health awareness, demand for preventive healthcare, personalized medicine trend, rise in fitness and wellness culture and consumer interest in natural products.

The personalized nutrition and supplements market size is expected to see rapid growth in the next few years. It will grow to $22.10 billion in 2029 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to increasing demand for DNA-based diets, rising focus on gut health, increasing disposable income, aging global population, growth in subscription-based wellness models and rising interest in biohacking. Major trends in the forecast period include artificial intelligence (AI)-driven nutrition planning, real-time nutrient tracking apps, microbiome sequencing technologies, wearable biosensors for diet monitoring, blockchain for supplement traceability, virtual nutrition coaching, and augmented reality for dietary education.

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Which key factors are driving the expansion of the personalized nutrition and supplements industry?
The rising health consciousness is expected to propel the growth of the personalized nutrition and supplements market going forward. Health consciousness refers to an individual's awareness of and proactive attitude toward maintaining and improving their overall well-being. Health consciousness is increasing due to the growing awareness of lifestyle-related diseases, prompting people to adopt healthier habits to prevent them. Personalized nutrition and supplements play an important role in health-conscious lifestyles, offering tailored support that aligns with individual wellness goals. As people become more aware of their unique health needs, this approach helps optimize energy, immunity, and overall well-being, making healthy living smarter. For instance, in May 2022, according to the survey conducted by the International Food Information Council, a US-based nonprofit organization supported by the food, beverage, and agricultural industries, 52% of Americans indicated that they adhered to a healthy diet or eating pattern over the past year, marking a notable rise from 39 % in 2021. Therefore, the rising health consciousness is driving the growth of the personalized nutrition and supplement market.

How is the personalized nutrition and supplements market segmented by product, application, and end-user?
The personalized nutrition and supplements market covered in this report is segmented –

1) By Product Type: Dietary Supplements, Functional Foods, Beverages, Other Product Types
2) By Ingredient: Proteins And Amino Acid, Vitamins, Minerals, Probiotics, Herbal Or Botanic
3) By Dosage Form: Tablets Or Capsules, Liquids, Powders, Others Dosage Forms
4) By Distribution Channel: Super markets Or Hyper markets, Specialty Stores, Retail Pharmacies, Online Pharmacies And E-commerce Site
5) By End User: Residential, Commercial

Subsegments:
1) By Dietary Supplements: Vitamins And Minerals, Proteins And Amino Acids, Herbal Supplements, Probiotics, Omega Fatty Acids,
2) By Functional Foods: Fortified Cereals And Grains, Functional Dairy Products, Functional Snacks, Functional Confectionery, Fortified Breads And Baked Goods,
3) By Beverages: Functional Water, Fortified Juices, Nutritional Shakes, Sports And Energy Drinks, Probiotic Beverages,
4) By Other Product Types: Nutrition Bars, Meal Replacement Products, Personalized Ready-To-Eat Meals, Customizable Condiments And Sauces, Functional Gummies And Chews

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What are the key trends shaping the personalized nutrition and supplements market in the forecast period?
Major companies operating in the personalized nutrition and supplements market are focusing on developing technologically advanced solutions, such as personalized nutrition guidance, to enhance user engagement, improve health outcomes, support preventive care, and deliver more targeted and effective dietary interventions. Personalized nutrition guidance is a tailored approach to diet and nutrient intake based on an individual's unique biological, lifestyle, and health data to optimize overall well-being and achieve specific health goals. For instance, in June 2024, Nestlé Health Science S.A., a Switzerland-based health and nutrition company, launched www.glp-1nutrition.com, a platform designed to provide personalized nutritional support for individuals on GLP-1 weight loss medications. The site offers personalized nutrition guidance to tailor products and resources, addressing specific needs like muscle preservation, gut health, and micronutrient intake to support weight management journeys.

Which leading companies are dominating the personalized nutrition and supplements market landscape?
Major companies operating in the personalized nutrition and supplements market are Nestlé Health Science S.A., Archer Daniels Midland Company, Bayer AG, Abbott Laboratories, Amway Corporation, DayTwo Inc, Viome Life Sciences Inc., HealthifyMe, ZOE Limited, Darwin AG, HUM Nutrition Inc., The Protein Works, Panaceutics Nutrition, InsideTracker, Nutrigenomix, Elo Health Inc., CareClinic Software Inc., Divine Design Manufacturing Inc., Nutralliance, Loewi.

Which geographic areas are expected to offer the highest growth opportunities in thepersonalized nutrition and supplements market?
North America was the largest region in the personalized nutrition and supplements market in 2024. The regions covered in the personalized nutrition and supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Personalized Nutrition And Supplements Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.

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