Global Charity Fundraising Platform Market Anticipated to Expand Rapidly From 2025 to 2029

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What Are the Key Growth Indicators and Market Expansion Estimates for the Charity Fundraising Platform Market Through 2029?
The charity fundraising platform market size has grown rapidly in recent years. It will grow from $6.76 billion in 2024 to $7.70 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to growth in online donations, the rise of social media, the rise in corporate social responsibility, the expansion of crowdfunding models, and the increasing convenience of digital transactions.

The charity fundraising platform market size is expected to see rapid growth in the next few years. It will grow to $12.75 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to increasing demand for data-driven donor insights, growing adoption of artificial intelligence and machine learning, expansion into emerging markets, the rise of subscription-based giving, and increasing regulatory emphasis on transparency and impact reporting. Major trends in the forecast period include technology advancements in artificial intelligence-powered donor analytics, innovations in blockchain-based donation tracking, developments in mobile-first and contactless payment platforms, integration of remote engagement tools such as livestream and virtual events, and evolution of hybrid online‑offline fundraising models.

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Which Key Drivers Are Fueling Growth in the Charity Fundraising Platform Market?
The increasing adoption of peer-to-peer fundraising is expected to propel the growth of the charity fundraising platform market going forward. Peer-to-peer fundraising refers to a method where individuals raise funds on behalf of a nonprofit organization by engaging their networks through social media, event participation, or digital campaign tools. The growth of peer-to-peer fundraising is due to the rise in social-driven participation, where individuals are increasingly motivated to support causes that are shared by friends, family, or influencers, driven by trust and emotional connection in digital spaces. The charity fundraising platform enables peer-to-peer fundraising by offering campaign creation tools, donor engagement analytics, and social media integrations that make peer-to-peer efforts more scalable and accessible. For instance, in 2024, according to PeerToPeerForum, a US-based peer fundraising insights platform, America’s Top 30 peer-to-peer fundraising programs grew collectively by 3.0%, marking a third year of post-pandemic gains. The Heart Walk led with $110 million, while 18 programs saw growth. Velosano was the fastest-growing, doubling its revenue to $14.5 million due to major gifts. The Walk to End Alzheimer’s gained 16,000 more participants, and the breakthrough T1D walk saw a 20% rise in turnout. Therefore, the increasing adoption of peer-to-peer fundraising is driving the growth of the charity fundraising platform market.

How Is the Charity Fundraising Platform Market Categorized Based on Key Segments?
The charity fundraising platform market covered in this report is segmented –

1) By Platform Type: Crowdfunding, Peer-To-Peer Fundraising, Event Fundraising, Donation Management, Other Platform Types
2) By Technology Utilization: Mobile Applications, Web-Based Platforms, Social Media Integration, Blockchain-Based Solutions, Artificial Intelligence and Data Analytics Tools
3) By Deployment Mode Type: Cloud-Based, On-Premises
4) By Application Type: Social Platform, Electronic Business Platform, Consumption Scene Platform, Content Platform, Critical Illness Fundraising Platform
5) By End-User Type: Nonprofits, Non-Governmental Organizations, Educational Institutions, Religious Organizations

Subsegments:
1) By Crowdfunding: Reward Based Crowdfunding, Equity Based Crowdfunding, Donation Based Crowdfunding
2) By Peer-To-Peer Fundraising: Individual Peer-To-Peer Fundraising, Team Peer-To-Peer Fundraising, Challenge Based Peer-To-Peer Fundraising
3) By Event Fundraising: Virtual Event Fundraising, In Person Event Fundraising, Hybrid Event Fundraising
4) By Donation Management: Online Donation Processing, Recurring Donation Management, Donor Relationship Management
5) By Other Platform Types: Matching Gift Platforms, Auction Based Fundraising Platforms, Text To Give Platforms

What New Market Trends Are Emerging in the Charity Fundraising Platform Market?
Major companies operating in the charity fundraising platform market are focusing on developing innovative solutions, such as peer-to-peer texting solutions, to improve supporter outreach and increase fundraising effectiveness. Peer-to-peer texting is a technology that allows nonprofit organizations to send personalized, two-way SMS messages to supporters, enabling real-time conversations and relationship-building at scale. For instance, in July 2025, Wiland Inc., a US-based data-driven marketing intelligence company, launched its Peer-to-Peer Texting Solution. The solution enables nonprofits to communicate directly with donors through customized SMS messages, enhancing engagement and improving fundraising response rates. It also offers real-time analytics to optimize messaging strategies and track campaign performance. The tool is integrated with Wiland’s existing data intelligence services, allowing nonprofits to identify the right audiences to target. It was specifically designed to help organizations maximize returns during urgent fundraising moments such as giving days and disaster relief efforts.

Who Are the Leading Market Participants in the Charity Fundraising Platform Market?
Major companies operating in the charity fundraising platform market are Tencent Holdings Limited, Waterdrop Inc., GoFundMe Inc., OneCause Inc., Keeto, Neon One LLC, Bloomerang LLC, JustGiving Foundation, Crowdfunder Ltd, Qgiv Inc., Rebel Idealist LLC (Donorbox), One Drop Foundation, Charities Aid Foundation, BIS Global Inc., Creative Science Inc. (Donately), RallyUp LLC, CauseVox Inc., Mightycause Inc., Fundly LLC, GACI Global Inc.

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Which Regions Are Driving the Highest Demand in the Charity Fundraising Platform Market?
North America was the largest region in the charity fundraising platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the charity fundraising platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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